Results that Matter
(Click logos to see stories I’ve driven)
Case Studies
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Pivot Bio | Building a Market Leader in Climate-Smart Ag
Moment: Transitioning from R&D breakthrough to commercial leader
What I did: Built and executed media strategy that elevated Pivot Bio from a breakthrough product to a leading AgTech company; secured multiple features including in the New York Times and primer awards such as TIME Best Inventions, CNBC Disruptor 50, and FastCo World’s Most Innovative Companies
Outcome: 440% increase in earned media; brand recognized globally as a top innovator -

PepsiCo | Pandemic Crisis Management
Moment: COVID-19 emerged in Wuhan impacting the business and as it spread it caused global workforce instability
What I did: Developed real-time updates tracking the spread of the virus and its impact on the business for the PepsiCo Executive Committee, oversaw global internal and external pandemic comms for 250k employees, and drafted regular briefings for the company’s board
Outcome: Protected morale and reputation during COVID's first wave -

USAID | Transformation Under Pressure
Moment: Attempted agency merger and funding cuts during the first Trump Administration
What I did: Crafted internal and external messages, led high-touch internal comms campaign, and reframed the Agency’s work to secure buy-in across the Administration while building confidence with a diverse range of stakeholders
Outcome: Averted workforce revolt and built critical bridges across the political divide

