About Us
Mitchell Craft is a communications strategist and transformation leader with more than a decade of experience advising chief executives at global corporations, government, and high-growth startups as they’ve navigated crises and transition. He has led executive communications, crisis response, and narrative development for PepsiCo, USAID, and Pivot Bio—where he built the communications function that helped scale the company’s technology from startup to millions of acres, while securing coverage in The New York Times, TIME, The Economist, CNBC and earning recognition as one of the World’s Most Innovative Companies.
Mitchell specializes in turning complex innovation into stories that move investors, policymakers, and markets. His expertise ranges from C-suite speechwriting to crisis navigation, impact positioning to securing marquee media placements. Mitchell lives in the Chicagoland area with his wife Lexi, their two kids and their dog Doug. He can be reached at Mitchell@Craft-Narratives.com.
Craft Narratives LLC is a boutique communications consultancy built to help innovators tell stories that matter. We partner with startups, investors, and corporations at critical moments—fundraising, scaling, launching, repositioning, or navigating crises.
Our model combines strategic narrative design with integrated execution across PR, content, events, and crisis management. We don’t just create messages; we deliver them where they’ll land—whether that’s on the front page, the main stage, or directly in front of the stakeholders who matter most.